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Once Upon a Time: the origin of display mannequins

The history of La Rosa begins in 1922 when replicating features of famous divas of silent cinema gave an emotive power to fashion display mannequins, which, at that time, were considered little more than a utensil.

From this moment on, La Rosa became a partner of fashion and luxury in the pursuit of recounting the identity of the product. In 1969, Rachele Rigamonti, a renowned leader of the female enterprise, transformed La Rosa into an industrial reality.

Head ceroplastics, 1930

Display mannequin in papier mâché

In the 1980s, Gigi Rigamonti, young artist and son of Rachele, approached the creation of window mannequins in a similar way to that of a work of art, bringing La Rosa into collaboration with the big names in international fashion, including Gianni Versace, Giorgio Armani, Valentino, Nicolas Ghesquiere, Alber Elbaz.

In 1996, Mattia Rigamonti, Gigi’s son, introduced the robotization of the industrial process and strict rules on the eco-sustainability of the production cycle, consolidating La Rosa’s leading position in the fashion and luxury markets.

An Italian Company

La Rosa is known amongst fashion display mannequin manufacturers for their high quality, experience and cultural heritage, which allow them to create products made both by hand and standardized and produced entirely in Italy.

In choosing a product made completely in Italy, environmental sustainability is guaranteed through the use of recycled and recyclable shock-absorbent plastics, environmentally friendly coloring and the employment of renewable energy.

Display mannequin with jointed arms, 1940

A realistic


La Rosa factories in Palazzolo Milanese and Varedo, only a few kilometers from Milan, cover an area of 10,000 square meters, which includes all areas of the production process, from the creative area to the product development, from the design to the digital and 3D programming and from the finishing touches to the sales team.

At present, La Rosa has around 800 items in its catalog, among which there are natural, stylized and contoured window mannequins, tailored busts and shop window accessories.