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Once Upon a Time: the origin of display mannequins

The history of La ROSA begins in 1922 when replicating features of famous divas of silent cinema gave an emotive power to fashion display mannequins, which, at that time, were considered little more than a utensil.

From this moment on, La ROSA became a partner of fashion and luxury in the pursuit of recounting the identity of the product.

Imperfect incomplete divas


Display mannequin in the 60's

In the 1980’s La ROSA started collaborating with the big names in international fashion, including Gianni Versace, Giorgio Armani, Valentino, Nicolas Ghesquiere, Alber Elbaz.

The robotization of the industrial process and strict rules on the eco-sustainability of the production cycle were introduced in the 1990’s,  consolidating La ROSA’s leading position in the fashion and luxury markets.

An Italian Company

La ROSA is known amongst fashion display mannequin manufacturers for their high quality, experience and cultural heritage, which allow them to create products made both by hand and standardized and produced entirely in Italy.

In choosing a product made completely in Italy, environmental sustainability is guaranteed through the use of recycled and recyclable shock-absorbent plastics, environmentally friendly coloring and the employment of renewable energy.

Sophia Loren at La Rosa, 'I Girasoli' movie

Franca Sozzani at 'Beauty in Wonderland' event

Valentino at Ara Pacis Rome

Armani at Italiana exhibition in Milan