• the production cycle

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The creation of a window mannequins starts in the creative area where, following research and analyses of the international fashion scene, sketches and material and color combinations are developed, as would be the case for the creation of a new exclusive clothing collection.

The sculpture division then forms the prototype out of plasticine, developing its movements and positions with the use of 3D scanners and digital processing.

Sculpture department

Mould production

Scans are downloaded on numerically-controlled milling machines, which create aluminum prints that include extruded plastic and give life to different parts of window mannequin.

Eight automatic polishing tables refine the product, which is then transferred to the dedicated line for painting and then for personalization in the hair and make-up area. The cycle concludes with the product testing and packaging in a box.

The scrap plastic material, still of a high quality, is recovered and then inserted into the production process. With the basic cycle complete, La Rosa’s fashion display mannequins is withdrawn from and then reinserted into production.
The electricity used at La Rosa is produced by the company’s own photovoltaic park, which produces 1.5million Kilowatts per year.


Recovering waste

Window mannequins and Eco-Sustainability

La Rosa has an approach that is completely devoted to environmental sustainability. 2 tons of plastic are needed in order to produce 200 display mannequins.

Around half of all materials used by La Rosa are recycled, saving 700 kilograms of petroleum and avoiding the transmission of 2 tons of CO2 into the atmosphere. Polystyrene, the primary material used for producing fashion window mannequins at La Rosa, is a completely recycled and recyclable plastic, normally used in the food packaging industry for film or bowls. It is non-toxic, resistant, anti-shock and incredibly durable.

Certified Made in Italy


La Rosa has been certified by the INSTITUTE FOR THE PROTECTION OF ITALIAN MANUFACTURERS, as a company deserving of the brand 100% Made in Italy (System IT01, 100% QUALITY OF ITALIAN ORIGIN).

La Rosa’s fashion window mannequins are made entirely in Italy, produced with Italian semi-finished products, constructed with natural, high quality, first-rate materials and made with designs and plans exclusive to the company, and adopting traditional, artisan working methods, typical of Italy.


Sponsored by the English brand Marks & Spencer in 2011 and 2012, La Rosa is recognized as a unique producer of fashion display mannequins, which operates in full compliance with the environment and the safeguarding of its workers. e.

Award-winning Plan A