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Jole Veneziani: alta moda e società a Milano

Exhibitions / October 10th – November 24th 2013 - Villa Necchi Campiglio, Milan

La Rosa as partners support The Bano Foundation and and are pleased to sponsor the  ‘Jole Veneziani Alta Moda e società a Milano‘, from 10 October to 24 November 2013, Villa Necchi Campiglio, Milan. The house museum owned by FAI – Italian Environment Fund, is hosting an exhibition that tells the history of Jole Veneziani (1901-1989), star of the creation, in the fifties and sixties, Haute Couture Italian and pioneer of Made in Italy in the world and a leading figure in the postwar rebirth of Milan.

The mannequins in the collection ‘O’ plays a crucial role in setting, communicating in harmony with the creations of Jole Veneziani, interpreting women of the Milanese bourgeoisie, intent on setting the table for lunch, playing cards and reading a magazine. With this sponsorship La Rosa consolidates the bond between the history of fashion and costume both Italian and International, with that of Milan in the twentieth century, while maintaining a fresh and contemporary aesthetic and vocabulary.

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