“One House, Different Voices “ is a revolutionary retail project, a symposium of creative minds and an inspiring place. We are very proud to have been part of the successful event Moncler Genius that took place during A/W 2019 Milan Fashion Week.
The Moncler Genius Building Project is a revolutionary retail approach, a symposium of creative minds and an inspiring place. The project promotes the energy that comes from the mix of different cultures. So brilliant and so unique.
The eight designers involved in the latest Moncler Genius collections, shown at Milan Fashion Week, are a mix of weighty established names and emerging figures. Among them are Valentino’s creative director Pierpaolo Piccioli, Craig Green, one of London’s most prominent menswear designers; Richard Quinn, who lured the Queen to his London Fashion Week show in February last year Italian designer Sandro Mandrino, and the widely celebrated London-based designer Simone Rocha.
The beautiful eight capsule collections, created by eight exceptional designers, are showcased on our (invisible) mannequins.
At Euroshop 2017, Düsseldorf, from March 5th to 9th, La Rosa presents a new product strategy whose key words are innovation, made in Italy and sustainability.
With 2 patents, 12 mannequin collections and 1 accessories collection, La Rosa shows a 360° creativity that goes beyond design to renew and revolutionize the mannequin.
La Rosa represents the today meaning of made in Italy: innovate and create different products as many as the market needs, maintaining high quality standards at the lowest possible cost with a totally Italian production.
In collaboration with La Rosa Mannequins, Santex Group and Roads, Bonotto presented in his show Via Durini showroom in Milan “Private Callas: Dresses and memorabilia in a textile scenery”, an exhibition curated by Maria Luisa Frisa and Gabriele Monti dedicated to the famous artist. In the evocative spaces of the magical Milanese residence of Durini 24, about thirty mannequins from the La Rosa T collection have created a path between the precious objects from the Callas archive of Fondazione Progetto Marzotto and the day dresses, the couture creations of Biki, Dior and Saint Laurent, costumes, hats and the precious jewels belonging to the divine diva.
La Rosa is partner of Gelman Collection for the new exhibition on Twentieth Century Mexican Art with female T mannequins on which are exposed clothes and jewelry belonged to the artist Frida Kahlo.
From November 19th to March 23rd 2017. Palazzo Albergati, via Saragozza 28, Bologna, Italy
Play Video: Samsung Maestros Academy & Officine@IED for La Rosa Mannequins
La Rosa is part of I Corti the short films project of Samsung Maestros Academy that values tradition and the excellence of the great masters and promotes the cultural heritage of Made in Italy.
The short films realized by Officine@IED reveal the secrets of handing down skills through generations a tipycal excellence of Made in Italy of which la Rosa is part of.
From Samsung’s constant attention to promoting the value of crafts 2.0 and its consolidated collaboration with Officine@IED, for this edition of Samsung Maestros Academy, i Corti (Short Films) is born: a project that engaged the students of IED in realizing three short works that recount the value of dialogue between generations in sounds, words and images.
The three companies portrayed were chosen as perfect examples of Italian excellence and of the marriage between manual skill and technological evolution.
They are beautiful stories of innovation in crafts, a renewal understood as the ability to express one’s ideas by realizing a unique product, unrepeatable anywhere in the world. Vitale Barberis Canonico, one of the world’s oldest companies that produces prized fabrics; La Rosa, a firm that makes high-end mannequins; and the Maestri Coltellinai (master cutlers) of the Saladini family: all recount the generational passage as a constant search for balance between tradition and innovation.
An emotional narrative that puts into relief the freshness and vitality of ideas of the new generations along with the far-sightedness and solidity of tradition.
The new edition of Samsung Maestros Academy #artigianipertradizione presented on October 12th at Samsung District in Milan has seeing La Rosa among the leading companies called to represent the importance of the generational shift of the art of making typical of Made in Italy.
Press release_Samsung Maestros Academy
https://maestrosacademy.samsung.it/IED-stories
The new Fendi Moscow flagship store’s opening has been celebrated with the exhibition Artisans of Dreams at the Moscow Museum of Modern Art. Until 10th June, eight exhibition halls staged the creativity of the Italian fashion brand, focusing particularly on the creations with fur. The furs are worn by special mannequins-statue made by La Rosa and inspired by classical Greek sculptures.
Stefano Fadda, art director of the Italian textile trade show Milano Unica, chose La Rosa for the Fall Winter 2017/2018 textile trends presentation that he created with the journalist Antonella Matarrese on April 29th at the Pelota space in Milan. An army of sixty mannequins of the Q female collection has interpreted the fabrics inspired by couples of artists, designers and architects apparently in opposition to each other: Alberto Burri and Renzo Piano, Lucio Fontana and Katsushika Hokusai, Walter Albini and Peter Portaluppi.
Photo by ERDNA
Vanity Fair chooses a O collection mannequin to represent the ideal woman for the Style Stop Shop feature, an original idea that strengthens La Rosa collaboration with fashion magazines, especially the ones published by Condé Nast Italia. In addition to Vanity Fair, in fact, in the next months mannequins from La Rosa different collections will be featured in the pages of Vogue Accessory, Vogue Sposa and Vogue Bambini.
Wednesday May 25th La Rosa celebrated its return to the direct management of the UK market with a cocktail on the Design Museum terrace. Around 40 between brand and fashion groups representative of the English fashion market – ones for which the visual display is fundamental in the product storytelling and of the marketing strategy – have participated to the event during which the new commercial structure for the UK has been introduced.
About thirty mannequins of La Rosa O collection wear the clothes of designers Holly Fulton, J JS Lee, Roksanda, Vivienne Westwood, Emilia Wicks, Sadie Williams, Luke Snellin and of the best students of English fashion schools. The occasion is the exhibition Fashion & Freedom, until November 27th at the Manchester Art Gallery, inspired by the women of the First World War organized in the commemoration of the WW1 Centenary. The exhibition also features a series of videos specially produced by SHOWstudio, the website founded and directed by Nick Knight benchmark in the world of fashion film.
La Rosa with his American partner JPMA Global supports the Hetrick-Martin Institute, the La Rosa with his American partner JPMA Global supports the Hetrick-Martin Institute, the New York major institution for the support and education of young LGBTQ between 13 and 24 years, by hosting the contest RDI Iron Student Design Challenge. On May 11th, in the New York showroom at 134 West 25th St., five teams of students will have two hours of time, La Rosa’s mannequins and the JPMA accessories for designing a retail space under the direction of the judges which include the director of In-Style Magazine Joseph Abboud and the visual merchandiser managers of Saks, Lord & Taylor, Macy’s and Vera Bradley.
Like every year La Rosa enjoys the participation as sponsor of different events during the Milan Design week.
The company will be featuring the Q mannequin collection in two different versions: one for the exhibition “La Moda aiuta il Duomo” and its special project “Adotta una Guglia (Get your Spire)” the Veneranda Fabbrica del Duomo launched a new fund raising campaign “Get your Spire: engrave your name in History“.
Following that path, the Veneranda Fabbrica (Duomo Museum) decides to write another chapter of the project, following the form of art, which more than any other represents a sign of strength and excellence of Milan in the world: fashion.
With the patronage of the Camera Nazionale della Moda Italiana, the support of Tiffany & Co. and the collaboration of Christie’s.
“La Moda aiuta il Duomo“ is an initiative made possible thanks to the involvement of some brand of the Italian fashion which generously decided to donate some items of their collections, and performed by La Rosa mannequins .
On April 19th the great charity auction whose return will be given to the fund-raising project “Get your Spire” .
The other design event and performance will be held at Superstudio Più , via Tortona, in collaboration with the Assogiocattoli, with the exhibition “Let’s go Kids“, an appointment dedicated to the design of the stroller. Showcasing the flagship products of seven major industry brand: innovative products, realized in special and limited editions, that do not show themselves just as passive transportation, but also as generators of broader possibilities of relationship both for adults and the small passengers.
These are two different installations and languages, perfectly interpreted by La Rosa “Q” mannequins collection thanks to their skinny and stylized line.
La Moda aiuta il Duomo, Get your Spire
from April 14th to 19th, 2016
Museo del Duomo|
Christie’s Charity Auction, April 19th, 2016 at 19h30, at Museo del Duomo Sala delle Colonne
exclusive event
Let’s Go Kids
The design of the stroller at the Milano Design Week
from April 12th to 17th, 2016
SuperDesign Show | Superstudio Più | via Tortona 27, Milano
free admission
La Rosa adds another jewel to its crown : “Bellissima, Italy and high fashion 1945-1968” at the NSU Museum in Fort Lauderdale (L.A.) with a huge success of public and press, a great result rewarding La Rosa and its creativity.
Wall Street Journal
http://www.wsj.com/articles/bellissima-italy-and-high-fashion-1945-1968-review-1456267383
New York Times
http://www.nytimes.com/2016/02/29/fashion/the-birth-of-postwar-italian-style.html?_r=0
WWD
http://wwd.com/fashion-news/fashion-scoops/bellissima-exhibit-fort-lauderdale-10343792/
The consolidation of the presence of La Rosa in the United States continues with the participation at GlobalShop 2016 trade fair in Las Vegas at Mandalalay Bay North Convention Hall from 23rd to 25th March. The participation in the event is done in partnership with JPMA Global – the Canadian company leader in the production of retail furniture and shop displays and La Rosa distributor in America – and openly expresses the strategic choice of La Rosa to provide a new and important service to its customers, to think and create the mannequin along with the shop design project.
After Rome and Milan Bellissima: Italy and High Fashion 1945 – 1968 exhibition arrives in Miami at the NSU Art Museum Fort Lauderdale where on February 5th will open with an exclusive gala dinner chaired by Stefano Tonchi, editor-in-chief of W Magazine; influential art, culture and entertainment representatives are expected. Among the main sponsors of the exhibition, La Rosa is the protagonist of the stage with T mannequins collection. The exhibition will open to the public from 7 February to 5 June 2016.
Invited to attend the 89th Pitti Uomo as guest womenswear designer, Marco De Vincenzo has chosen the mannequins of the Q Modular and Q collections in special finishes and colored chrome plating for the spectacular performance on Thursday 14 January in the incredible Teatro Niccolini space in Florence, which is reopening after 20 years. Born in Messina in 1978, the designer is leather goods head designer for Fendi, with whom he has worked for over 15 years; in 2009 he created his own brand and in 2014 the joint venture with the LVMH Group was launched. La Rosa has supported and followed the progress of Marco De Vincenzo, one of the finest Italian talents at international level, since the start of his career.
La Rosa was in New York for the A.R.E. Retail Design Collective, celebrating its partnership with JPMA for La Rosa products in the States, whose crowning moment was a party with visual merchandisers from the most important international brands and department stores in clothing, fashion and sport. The window in the showroom on 25th Ave. featured a series of the robot created for Moncler store windows; on the inside were the X and G men’s collections, the bestsellers from the Bustforms collection, a selection of accessories, and the women’s collection’s A, S, Q e T – the latter featuring in the BELLISSIMA exhibition, curated by Maria Luisa Frisa, Anna Mattirolo and Stefano Tonchi, which will be making an appearance next February at the NSU Museum in Fort Lauderdale.
Info photo: Alexo Wandael
The Triennale di Milano is another museum joining the list of international institutions that have chosen to work with La Rosa for the staging of their fashion and costume exhibitions. The crucial Il Nuovo Vocabolario della Moda Italiana exhibition opened on November 23 and focuses on the leading exponents of Italian fashion from 1998 to the present day. Curated by Paola Bertola and Vittorio Linfante, the exhibition was designed by Martino Berghinz, who chose male mannequins from the R collection and female ones from the Q collection. Among the 100 plus designers representing contemporary Italian fashion will be those which La Rosa has supported and worked with on presentations and events from the outset of their careers: Arthur Arbesser, Andrea Incontri, Comeforbreakfast, Co|Te, Fausto Puglisi and Marco De Vincenzo.
Il Nuovo Vocabolario della Moda Italiana is at the Triennale di Milano, from December 24, 2015 to March 6, 2016.
La Rosa is in New York from December 2-5, 2015 with a special project designed for its Chelsea showroom at 134W 25th Street. The occasion is the most important American visual design event – A.R.E. Retail Design Collective New York – during which La Rosa is presenting some of its mannequin collections that will be available on the American market from December 2015 directly from its Chelsea showroom. La Rosa has recently signed a sales and distribution partnership agreement for its products with JPMA, one of the largest North American manufacturers of store furniture and displays.
A year after its return to New York in Chelsea at 134 W. 25th Street, La Rosa has signed a partnership with JPMA for the distribution of its mannequins in the United States. JPMA is since 1968 one of the biggest US manufacturers of stores furniture and displays. Specialized in wood and metal design has collaborated with the most important American fashion brands for their retail projects. “We choose JPMA well as its leading position in the American market as for the affinity with La Rosa in the product approach – said La Rosa CEO Mattia Rigamonti – a strategical partnership to win again the States”.
La Rosa will attend A.R.E. Retail Design Collective New York, 2-5 December 2015, with a special project in their showroom on 134W. 25th Street
Following the success of the Maxxi in Rome, the exhibition Bellissima. L’Italia dell’alta moda 1945 – 1968 curated by Maria Luisa Frisa, Anna Mattirolo and Stefano Tonchi arrives in Milan to the Monza Villa Reale from 24 September 2015 to 10 January 2016. La Rosa sponsored the exibition providing T collection mannequins which thanks to their innate elegance and contemporary design gives an updated reading of the clothes on display that otherwise would have appeared as old piece of art.
Info photo Filippo Podestà
La Rosa re-opens in Chelsea, the district of the galleries of art, distributed by RHO. After Milan, Paris and New York, where the brand is already present in the windows of Giorgio Armani, Fendi and Louis Vuitton.
As of December 2014 the collections of La Rosa will also be purchasable in New York in the showroom at 134 W. 25th Street. From 3rd to 5th of December in the occasion of A.R.E. Retail Design Collective in New York, the most important American event of the visual merchandise suppliers, La Rosa and RHO wait you to celebrate the return of the Italian company in the great apple to the event The Italian Touch, at 134 W 25th Street NYC.
La Rosa participates with its new T mannequinns collection to the first major exhibition ever held in Italy on haute couture curated by fashion critic Maria Luisa Frisa and Stefano Tonchi, editor of W Magazine. The T collection with its abstract figure embodies the perfect support for clothing, jewelry and hats belonging to different styles, fashion houses and historical periods. It ideally creates a dialogue with the artworks of the most important Italian artists on display in the exhibition.
The projects La Rosa has realized for its clients and displayed in the month of November in the main world capitals involve the new collections introduced at the Euroshop 2014.
K mannequins, with their relaxed and contemporary attitude, are protagonist of the windows of DKNY and Missoni of London and Florence while, A mannequin that embodies the spirit of the couture, is in display at Emporium one of the principal departments store of the Azerbaijan.
The Balloons Project is the special project realized with the Q mannequin with which Fendi has inaugurated its stores in New York. The collection Q is present in all the monomarcas of the Italian brand of the luxury. Q and X are protagonist of the new visual concept of Etro, that inaugurated in the store in Milan, they will be displayed in all stores of the Italian brand.
Ph. Mirren Rosie – The exhibition is a project by the Design Museum in collaboration with the archistar Zaha Hadid, responsible for the exhibition design, showing how women such as Naomi Campbell, Natalie Massenet and Princess Diana have used fashion as an important tool to express their power. La Rosa has been chosen as an ideal partner for Women Fashion Power thanks to the costant work on female mannequinn body since 1922.
The exhibition, curated by fashion critic and historian of fashion Colin Mc Dowell and Donna Loveday, Head of Curatorial at the Design Museum, showcasing a selection of the most famous Milanese company mannequinns.
Lots of new projects by La Rosa for his clients are presented in September in the major world capitals.
New York, Milan, Paris, Zurich, Moscow and Macau are the first cities where La Rosa has landed with its mannequins made for the new concept displays of great fashion brands, which will come soon into the shop windows around the world.
Giorgio Armani, Fendi, Louis Vuitton, Missoni, Agnona, Dolce & Gabbana, Valentino Red, Peuterey and Bershka are the names of the fashion protagonists who chose La Rosa as a partner for the development of their new ( busts &) mannequins as Galeries Lafayette, Tzum, PKZ, leading international department stores which have chosen La Rosa collections too and used them for their windows during of the fashion week which just ended.
Excellent Collaborations for La Rosa during the Milan Fashion Week last February. Agnona, Dolce & Gabbana and Moncler chose La Rosa for visual merchandising projects carried out during the fashion week. A mannequin custom made for the presentation of the second Agnona collection designed by Stefano Pilati, a special version of the new K mannequin for the windows of Moncler Via della Spiga and six d mannequins La Rosa Vintage 60s, owned by Dolce & Gabbana, restored and presented in the windows of the flagship store of Dolce & Gabbana Corso Venezia.
Great success for La Rosa at Euroshop 2014, the most important international event for retail, visual display and mannequins. The seven La Rosa new collections – K, G, T, A, S, KIDS – have been enthusiastically received by the 1,500 visitors registered to the stand which, created in collaboration with BPM Studio – the Milanese collective of architecture and design -, was an excellent tool in communicating the new strategy of the Italian company, the new creative direction, the relationship with fashion, the creativity and the great know-how.
K, S, T, A, G, & KIDS are the names of the new collections, each designed to meet the need to represent different types of Fashion products K, woman, and G, man, are young, skinny, relaxed, S is sensual, glamorous, retro, T is abstract, playful, versatile, A is couture, techno, custom made, KIDS are nature childlike, cosmopolitan.
La Rosa and its new collections are waiting for you the at hall 4 stand A21 Euroshop 2014 in Dusseldorf February, 16th to 20st.
La Rosa welcomes you to Euroshop, the world’s leading retail trade fair dedicated to mannequins and visual displays, in Düsseldorf from 16th to 20th February 2014. Six NEW collections of Men, Women and Children will be presented at LaRosa stand A21, Pavilion 4 during the Show. We will be introducing the brand new work of La Rosa Creative Directors who are in charge since April 2012. The new collections have been crafted using an innovative and exclusive method of design and prototyping. The usage of digital 3D technology reinforces the strength of tradition, luxury and high-technology which is the hallmark of our Italian company. The exhibition design has been realized with the collaboration of Fabrizio Bertero and BPM Studio, Design Atelier in Milan whose work ranges from city planning to architecture and interiors to industrial design.
La Rosa presents G collection preview with COMEFORBREAKFAST temporary showroom.
During the men’s fashion week in Paris La Rosa presents its new men’s collection which will be shown at Euroshop Fair Trade in Dusseldorf from 16th to 20st February 2014.
For this occasion La Rosa renews its collaboration with the young Italian brand COMEFORBREAKFAST who chose G as the star mannequin for its fall winter 2014/2015 menswear collection.
In its communication strategy, La Rosa support to a new generation of Italian designers has a very special meaning : it symbolizes the cutting-edge & innovative attitude typical of the company. On the occasion of Milan Fashion Squad, La Rosa renews its collaboration with COMEFORBREAKFAST previewing the G mannequin who becomes the protagonist of the fall winter 2014/2015 menswear collection of the Italian brand during the White.
It was inaugurated on 30 October, the new La Rosa showroom in Palazzolo Milanese, within the headquarters of the company.
The space contains all the latest creations and was rebuilt following the new architectural concept inaugurated with the showroom in Paris.
La Rosa participates at Style on Stage. Art of Elegance in Saint Petersburg from 20th November 2013 to 20th January 2014. The exhibition celebrates the creativity of Roberto Capucci, Valentino Garavani, Giorgio Armani, Renato Balestra, Laura Biagiotti, Fendi, Missoni, Alberta Feretti, Maurizio Galante, Gianni Versace, italian designers who have collaborated to the costumes realisation for European and American theatres such as the “Teatro dell’Opera” in Rome, “Teatro San Carlo” in Naple and the New York City Ballet. 216 pieces, 85 clothes and 131 sketches coming from foreign collections, fashion houses, big theatres and private collections created by the most famous italian designers like Mirella Freni, Raina Kabaivanska, Joaquin Cortes, Kiri Te Kanawa, June Anderson will be worn by Fantasies and J mannequins in an elegant black version with finishing velvet effect.
La Rosa as partners support The Bano Foundation and and are pleased to sponsor the ‘Jole Veneziani Alta Moda e società a Milano‘, from 10 October to 24 November 2013, Villa Necchi Campiglio, Milan. The house museum owned by FAI – Italian Environment Fund, is hosting an exhibition that tells the history of Jole Veneziani (1901-1989), star of the creation, in the fifties and sixties, Haute Couture Italian and pioneer of Made in Italy in the world and a leading figure in the postwar rebirth of Milan.
The mannequins in the collection ‘O’ plays a crucial role in setting, communicating in harmony with the creations of Jole Veneziani, interpreting women of the Milanese bourgeoisie, intent on setting the table for lunch, playing cards and reading a magazine. With this sponsorship La Rosa consolidates the bond between the history of fashion and costume both Italian and International, with that of Milan in the twentieth century, while maintaining a fresh and contemporary aesthetic and vocabulary.
During the week of prêt -à-porter in Paris, from 27 September to 3 October, La Rosa showroom ( rue Réaumur) will host the presentation of the COMEFORBREAKFAST collection spring / summer 2014. COMEFORBREAKFAST , Italian brand selected by Vogue Talents whose collections have won international buyers for its ability to read and translate the underground currents and changes in taste in pure Italian style. With this collaboration La Rosa consolidates its relationship with fashion and new market phenomena.
One year after the passing of Anna Piaggi, the great Italian Fashion Editor, her legendary and eclectic hat collection will be exhibited at the Palazzo Morando. The exhibition “Hat-ology”, curated by the master of Hat Mr. Stephen Jones, is realized in collaboration with Associazione Culturale Anna Piaggi, Comune di Milano, the Camera Nazionale della Moda Italiana. Displayed in the exhibition the stylized hat heads of La Rosa hats act as a support to the frivolous and unique collection of Anna, from the creations of Chanel Haute Couture the baseball hat Prada.
Fendi celebrates the Milan fashion week with the exhibition-event “Making Dreams – Fendi and the Cinema“, by Patrick Kinmonth and Antonio Monfreda at the Teatro Manzoni in Milan. The pictures and videos of the movie stars who have worn the prestigious Fendi fur, the fur garments made for large international performers, along with those specially created for Silvana Mangano in the movie ” Gruppo di famiglia in un interno”. Protagonists of the exhibition the mannequins of La Rosa, who carved in the likeness of the famous Italian actress become the ideal support of the exhibition.
The first collection designed by Stefano Pilati for the brand by Zegna Group was presented on a La Rosa mannequin, This kind of collection was chosen for the elegance of its appearance inspired by the feminine beauty of the 50s and turned into a woman faun.
Vogue Italy and P & G Prestige choose La Rosa mannequins for their flagship event for the Milan fashion week. Under the artistic direction of Vogue Italy, 20 ‘Fantasies’ mannequins, were dressed by paper cloth designed by Mauro Seresini and hats by Federica Moretti.
They have interpreted the make-up, fragrances and skin care of the American brand, in an event inspired by the world of dream ‘ Alice in Wonderland’.
Students from the best Italian fashion schools will be the protagonists of “The Italian Fashion Schools”, a project by Vogue Italia and Vogue Talents produced in cooperation with Pitti Immagine. The schools involved in the project are: the Brera Accademia di Belle Arti, the Accademia Costume & Moda, the Domus Academy, the IED – Istituto Europeo di Design, the Istituto Marangoni, NABA – Nuova Accademia di Belle Arti Milano, POLIMODA, the Politecnico di Milano and the Università IUAV of Venice.
La Rosa was one of the stars of the fashion weeks in London , Milan and Paris with events, showcases and exhibitions organized for and with the big names in Luxury and Street fashion. Top Shop, Fendi, Moncler, Missoni, Longchamp, Valentino Red, Bruno Magli, Fratelli Rossetti are the brands that have chosen La Rosa mannequins for the windows of their main international flagship stores whose new visual merchandising projects were revealed during the fashion weeks dedicated to the collections for next spring / summer 2014. Exhibitions include,‘Making Dreams Fendi and The Cinema’ the only event in the French giant LVMH during the Milan fashion week, acted as an interpreter, creating with La Rosa a mannequin made for the occasion with the features Italian actress Silvana Mangano; ‘Hat- ology: Anna Piaggi and his hats’ curated by renowned British milliner Stephen Jones; ‘Jole Veneziani alta moda e società a Milano’: made by the Foundation Bano in the prestigious location of the FAI Villa Necchi Campiglio, famous for being the filming location of the cult film “I Am Love” by Italian director Luca Guadagnino starring Tilda Swinton; Beauty in Wonderland show / special event from P & G Prestige Beaute in collaboration with Vogue for the launch of new collections of makeup and fragrances which saw the LaRosa mannequins Fantasies interpret the dream world of Lewis Carroll and Alice . Specially created Mannequins were used to relaunch the brand Agnona designed by Stefano Pilati, Also in Paris, the showroom La Rosa rue Rèaumur new mannequins Q and R have interpreted the new collection s/s 2014 brand COMEFORBREAKFAST who presented his latest creations for men and women to the press and international buyers.
The regeneration process of creative with which La Rosa celebrates ninety years of presence on the international market, is followed up with the opening of the showroom at 118 rue Reaumur, Paris. This regeneration started in 2013 with a creative direction that led to the development of a product strategy and communication in line with the demands of the contemporary Brands in the International market. The renewal of the Italian company has the aim to make clear the ability of La Rosa speak to different consumer types , from luxury brands to major retailers , with a product made entirely in Italy and minimal environmental impact. The design and layout of the showroom in Paris , following the aesthetics of the new website , new product catalogues and the Palazzolo Milanese showroom, were designed to highlight the different personalities of the collections created to interpret different types of fashion. On September 12 have been presented in preview at the inauguration of the Paris office, brand new collection of mannequins: Q, R, O, C, J, and re-releases of some of the bestselling La Rosa. In the new strategy, Paris wants to be an outpost from which La Rosa intends to consolidate its expansion to Asia, Eastern Europe and the Arab market and strengthen its relations with International Fashion through the proximity to the most important luxury brands who are based in the French capital. With the showrooms in Paris, La Rosa wants to also show its unique ability to perceive and transform the aesthetic movements and style mannequins and solutions for display.
Somerset House, international icon for aesthetic and contemporary art, celebrates Valentino Garavani haute-couture exhibition that shows his 50-years career with more than one-hundred and thirty creations, choosed by the curator Alistar O’Neil. The exhibition, planned and projected by the team Kinmonth Monfreda, gives to the mannequin a fundamental role: yesteryear hair style mannequins are placed on a white catwalk divided into five different colours depending on the different ages. They look majestically the passage of time and people, stressing the value of the garments which influenced 20th century’s fashion.
Judith Clark, one of the most important contemporary fashion curator, chooses to collaborate with La Rosa to telling of the journey in Frida Kahlo’s eclectic wardrobe at Casa Azul in Mexico City. The mannequins reflect, as canvas, colours, textures, background elements and shapes linked to the artist’s cultural, physical and creative features. Her strong identity is perfectly conceived by the curator’s choice of using abstract, handcrafted and poetic mannequins that make Frida Kahlo’s style work absolutely contemporary.
La collaborazione tra La Rosa e Fausto Puglisi va inserirsi tra le diverse ed eccellenti partnership che costellano lo storico dell’azienda e che ne fanno un partner unico per maison, grandi marchi e curatori di moda alla ricerca di storia, cultura, creatività e ricerca.“Tosca”, scelto per la presentazione della collezione primavera/estate 2013 di Fausto Puglisi, è il torso realizzato da Gigi Rigamonti negli anni Ottanta. La scelta di “Tosca” nella sua variante foglia oro come interprete della collezione di Puglisi, vuole rendere omaggio al lavoro di Gianni Versace sottolineando la contemporaneità della sua rivoluzionaria idea di moda. Ispirato alla Nike di Samotracia, “Tosca” rappresenta perfettamente il lavoro di sperimentazione a cavallo tra arte, moda e spettacolarità, che ha distinto lo stilista italiano, tanto da diventare un’icona e un emblema delle vetrine della maison per circa un decennio. Grazie a ciò Tosca e’ stato scelto come interprete di mostre fondamentali per il settore come ‘L’abito per Pensare’ (Milano, Castello Sforzesco, 1989), ‘Il tempo e la moda’ (Firenze, Biennale e Moda, 1996), ‘Il genio e della moda e l’arte’ (Musei Mazzucchelli Brescia, 2006), per citarne alcune.La collaborazione tra La Rosa e Fausto Puglisi va inserirsi tra le diverse ed eccellenti partnership che costellano lo storico dell’azienda e che ne fanno un partner unico per maison, grandi marchi e curatori di moda alla ricerca di storia, cultura, creatività e ricerca.“Tosca”, scelto per la presentazione della collezione primavera/estate 2013 di Fausto Puglisi, è il torso realizzato da Gigi Rigamonti negli anni Ottanta. La scelta di “Tosca” nella sua variante foglia oro come interprete della collezione di Puglisi, vuole rendere omaggio al lavoro di Gianni Versace sottolineando la contemporaneità della sua rivoluzionaria idea di moda. Ispirato alla Nike di Samotracia, “Tosca” rappresenta perfettamente il lavoro di sperimentazione a cavallo tra arte, moda e spettacolarità, che ha distinto lo stilista italiano, tanto da diventare un’icona e un emblema delle vetrine della maison per circa un decennio. Grazie a ciò Tosca e’ stato scelto come interprete di mostre fondamentali per il settore come ‘L’abito per Pensare’ (Milano, Castello Sforzesco, 1989), ‘Il tempo e la moda’ (Firenze, Biennale e Moda, 1996), ‘Il genio e della moda e l’arte’ (Musei Mazzucchelli Brescia, 2006), per citarne alcune.
La Rosa supports a new generation of Italian designers, collaborates with CFB brand to set up the showroom for autumn and winter 2013 collection presentation and other important projects.
Curated by Judith Clark, a homage to creativity and avant-garde of Gabrielle Aghion’s French fashion icon founded in 1952. It is a celebration of the Chloe women’s style and body conscious art, through its historical collection archive. During the event, all the creations are beautifully worn by the Fabulous Mannequin Collection, created by La Rosa at the end of the 80’s. The exhibition took place in the Parisian Palais de Tokyo, one of the most important contemporary art museums, and it shows clearly Chloe’s revolutionary style, which since its first fashion show in 1956 contrasted the haute couture rules alluring divas such as Grace Kelly and Brigitte Bardot.
On the occasion of 60-years sovereignty anniversary celebration, La Rosa has collaborated on a fashion exhibition realization dedicated to Queen Elizabeth’s fashion look, among the years 1951 and 1953. The retrospective, cured by Judith Clark and performed in the famous department store Selfridges, shows Queen Elizabeth II style’s quintessencial, which strongly influenced on English fashion culture and 50’s fashion mastheads as come out of British edition Vogue. During the exhibition, the eclectic fashion designer Stephen Jones has collaborated in sorting out a champagne coloured hats selection, which particularly characterise Queen’s look.
La Rosa’s anthological exhibition “ManneQUEEN since 1922” comes to its second stop at Cristóbal Balenciaga Museoa in April 2012. The museum is entirely dedicated to the legendary Spanish fashion designer and it was celebrated in the Spanish town Getaria recently. Balenciaga Museum Fundation proposed us this occasion, fascinated by our untouched cultural heritage and our international long-live experience in mannequins manufacturing. The anthology is focused on raising the often underestimated mannequin’s function: fashion style diffusion symbol through the history and innovative icon. Two hundred extraordinary photos and an accurate mannequins selection from the 20’s to nowadays show not only the structural and technical changes of the mannequin, but also the tireless research which made them unique and the evolution of our ninety years leadership.
La Rosa’s mannequins became protagonists of the first great Italian exhibition dedicated to the brilliant and eclectic Diana Vreeland, fashion critic, writer, legendary Harper’s Bazaar fashion editor, Vogue America editor in chief and Costume Institute at Metropolitan Museum of Art in New York fashion curator. The exhibition reflects Diana Vreeland’s style based on the fundamental role of mannequin in design concept. The staging and thematic project, cured by Judith Clark and Maria Luisa Frisa, gives the mannequin a dress-carrier role passing over the trivial one. On the occasion La Rosa projected thirty-five mannequins which concretely give birth to creativity and scientific severity representation under a narrative exposition aspect. They trace graphic tones of the 60’s fashion magazines, from violet, green, gold, silver to lacquered white.
Bruno Magli showcases its brand, presenting the prét-à-porter spring and summer 2013 collection with the participation of La Rosa. Fifteen LaRosa mannequins show the classic stylistic features of the fashion house.
The constant dedication to keeping in touch with young fashion designers brought our company to collaborate with a prestigious Italian fashion school. In fact La Rosa has supported “MY OWN SHOW 2012”, a project of IED Moda Milano during the special event Milan Women’s Collections autumn and winter 2012-2013. Inside MiPap fair space, between industry and creativity weave, IED presented mini-collections by the ideas of the winners together with high fashion icons, which helped them in outfit production (Falber-Moschillo e Valentino Fashion Group).
At Euroshop 2011 exhibition, dedicated to visual merchandising, La Rosa presents its new mannequins collections displayed in the great prestigious German store’s shop windows.
Experimentation, innovation, fantasy and great manufacturing ability are the typical characteristics of La Rosa. On this occasion, which is the most important for visual display sector, La Rosa presents a wide anthology of all its great successes.
The designer Maurizio Pecoraro collaborates with La Rosa presenting the spring and summer 2012 collection inspired by African nature, with Tamara and The Ballerina mannequins.
The setting up, dedicated to the worldwide fashion emerging brands, accommodates the visitors of White, a fair dedicated to prét-à-porter in Milan. La Rosa partners in the event with its mannequins.
Frankfurt Light & Building Fair is the world’s most important event for technical and architectural lighting. The company Aldabra, which develops high-efficiency energy conservation renewable sources, collaborated with La Rosa in setting up its stand using the most successful mannequins collections: Femmes, In Shape.
At the Euroshop 2008, La Rosa shows West Side Story, inspired by one of the greatest musical of the 50’s. The theme is defined by the creation of dynamic mannequins, which alone or in couple, stage in dancing and fighting scenes pointing out a very dramatic effect.
The great Valentino’s retrospective takes place in the Musèe de la Mode et du Textile de Les Arts Décoratifs of Paris. It represents a renewal between the Italian master and La Rosa, which already twenty years ago collaborated with him at Mignanelli Palace, Roman historical fashion house headquarters. On that occasion, for the exhibition “Thirty years of Magic”, La Rosa made up, specifically for Mr Garavani, an elegant thin swan-neck mannequin that encloses the aesthetic identity of the last fashion emperor.
An exhibition dedicated to the refined and famous creations of the legendary Italian high-couture designer Valentino, through a spectacular and evocative display at Ara Pacis Museum in Rome. Three thousand mannequins are the result of the design collaboration between Gigi Rigamonti and the famous fashion couturier. Inspired by princess Marella Caracciolo’s swan thin neck, they give birth to a triumphal scenic cured by Patrick Kinmonth and Antonio Monfreda. The retrospective surrounds the Ara Pacis area, emphasizing the strong relation between Rome and Valentino.
Among many excellent exhibitions which La Rosa participated in, there is the great celebration of Balenciaga’s genius. Refined mannequins seem to come out from a futuristic and surreal world, beaming light lines and giving life to dresses. Semi-human figures hold fashion creations, also made in metal net as according to Balenciaga’s attitude in joining fashion and unusual stuffs. Elegance and meticulous architecture characterize these figures, that La Rosa created with Balenciaga creative director Nicolas Guesquière for the occasion. An homage to Cristóbal Balenciaga, legendary Spanish couturier, who strongly influenced French and European fashion history . The exhibition shows 30 mannequins with 160 dresses by a selection of Guesquière among Balenciaga’s designs archive, exposed chronologically from the beginning to 1968 when the fashioner presents his last collection and turns back to his native town Getaria.
Euroshop is the most leading trade fair for visual display, an important triennial appointment for mannequins manufacturing companies, art directors, window dressers and sector experts. Ideas that shake up worldwide retailing are founded out on this occasion. La Rosa participated at Euroshop 2005 presenting “The Circus”, a revolutionary dynamic and expressive mannequins selection inspired by the artists of Le Cirque du Soleil. Thanks to its uniqueness, perfect fitting and great interpretative ability, the collection becomes immediately a big commercial and media-diffused success. It’s the main attraction at the “Art in Life” exhibition in Xingfucun gallery in Beijing in 2005. Also presented at the prestigious luxury Times Square Mall in Shanghai in 2008.
Giorgio Armani’s retrospective takes place in the prestigious New York Guggenheim Museum in the year 2000. On this occasion La Rosa contributes to improving with lightness in arranging mannequins, created to holding up the famous fashioner’s dresses through an invisible strategy and to emphasize the minimalist style of the museum and the exhibition’s staging framework.
This exhibition shows about 300 Gianfranco Ferré’s creations that belong to Couture and Prêt-à-Porter collections, designed between 1986 and 1999. Gianfranco Ferré offered them to the Florentine museum in order to stress the future-oriented planning and the Florentine traditional elegance connection. To show the garments’ voluminous shapes of the fashioner from Milan, La Rosa conceives a special mannequin, giving birth to a structure without weight which perfectly works as support.
“L’abito per pensare” exhibition takes place in the Ball Room of famous castle, Castello Sforzesco, in Milan in 1989. On this occasion La Rosa presents its mannequin Tosca to Versace fashion house. Tosca is inspired by the classical traditional busts and specifically made for Gianni Versace. It has become Versace’s style symbol changing the mannequin conception in the staging space.
The last great project of Gianni Versace concerns Fashion and Art, presented at Florence Biennale in 1996. Also on this occasion La Rosa takes part actively in the staging project.
The retrospective is dedicated to Dior’s 50-year career and represents the occasion for working up an innovative mannequin. It hasn’t any human features and it holds voluminous dresses invisibly, without being protagonist. Airy metallic hand-modelled structures, styling dresses, bear metres of tulle, chiffon and taffetas, and make the exhibition attractive and fabulous.
Created by Gigi Rigamonti in 1982, the iconic mannequin Birilla stands out among the textile sculptures of Roberto Capucci and Fortuny Museum framework. The exhibition is the result of the collaboration between La Rosa and the Roman couturier and shows evening dresses of the 50’s and the 60’s. Birilla is able to convert dresses’ structures in true artistic works thanks to its shape.
